- Business Profile and Content Strategy
- A weekly plan with 1–5 content items per week: static, video or stories
- A ready-to-make brief for every item: hook, goal, funnel stage, creative direction, caption and production guidance
- Revision suggestions in chat, which you copy into your plan
Duke, by HustleQ · content planning for small businesses
Never wonder what to post again.
Duke turns what you know about your business into a clear weekly content plan: what to create, why it matters, and how to make it.
A plan that fits A plan that fits this week’s promo, a new launch, your next event or a slow month.
Free Waitlist. No payment needed.
Being consistent was never the hard part.Knowing what to say was.
Product · section 3
From your business to this week’s content.
Duke learns your business, builds a strategy and plans each week. Every post arrives as a brief: what to shoot, what to say, when to post. You make it and post it.
- Duke does01Business ProfileWhat you sell, who it is for, your goals and voice.
- 02Content StrategyPillars and ideas built from your goal.
- 03Weekly Plan1 to 5 posts a week, each with a format and a job.
- 04A brief for every postHook, caption, creative direction and how to film it.
- You do05You make itShoot it on your phone and post it. Duke never posts for you.
Inside a weekly plan
Duke writes the brief. You make the post.
Pick a day. Open the full brief only if you want the details.
Example week · Bahia Taste
Duke’s briefMon · Video
An afternoon in Bahia, in 13 seconds
Duke doesn’t design or post. It tells you what to make, and you make it.
- Hook
- “This is what an afternoon in Bahia feels like.”
- Idea
- Bring people to Bahia before they taste the food: the city, the drums, the first bite of acarajé.
- Goal
- Reach people who don’t know Bahia Taste yet.
- Funnel stage
- Awareness · top of funnel
- Creative direction
- Fast cuts on the beat of the drums: the coast, the street, then hands filling an acarajé. End on someone taking the first bite.
- Caption
- An afternoon in Bahia, no flight needed. Music, street food and the first bite of acarajé. Follow along to see what’s cooking next.
- How to film it
- Vertical, 10 to 15 seconds. Mix your own close-ups of the food with clips of Bahia, and cut on the beat.
1 / 7
Duke’s briefTue · Carousel
Three dishes for your next event
Duke doesn’t design or post. It tells you what to make, and you make it.
- Hook
- “What goes into catering your event?”
- Idea
- Answer the question people ask before booking: what would you actually serve?
- Goal
- Help people who are comparing caterers picture the menu.
- Funnel stage
- Consideration · middle of funnel
- Creative direction
- Cover: a close-up of a full tray with the question as large text. Then one slide per step: the details, the cooking, the setup and the event itself.
- Caption
- Coxinhas, pastéis and pão de queijo, made fresh for every event. Which one is your crowd’s favorite? Ask us about a tasting.
- How to film it
- Photograph a finished tray from 45° for the cover. Add short vertical clips of the setup and the event for the slides.
Duke’s briefWed · Video
Your table is waiting
Duke doesn’t design or post. It tells you what to make, and you make it.
- Hook
- “Your table is waiting.”
- Idea
- Walk people into the room before the event, so they can picture where they’ll sit.
- Goal
- Help people who are interested picture the place and save a seat.
- Funnel stage
- Consideration · middle of funnel
- Creative direction
- One walk-through from the door to the tables, slow and steady. Keep the line “Your table is waiting” on screen the whole time.
- Caption
- The room is ready and the tables are set. Want a seat? Send us a message or tap the link in bio.
- How to film it
- One continuous take on a phone, vertical, about 15 seconds. Film in daylight with the room lights on.
Duke’s briefThu · Story
This week’s delivery menu
Duke doesn’t design or post. It tells you what to make, and you make it.
- Hook
- “This week’s menu is here.”
- Idea
- Post the menu so people can order before the weekend cutoff.
- Goal
- Get orders in before Friday’s cutoff.
- Funnel stage
- Conversion · bottom of funnel
- Creative direction
- One story per menu, same layout each week so regulars recognize it. Price on every dish.
- Caption
- Two menus this week: Tradicional and Healthy. DM us your order or tap the link.
- How to film it
- Use the weekly menu template. Add a link sticker and a “DM to order” sticker.
This is the beta, not a mockup.
Bahia Taste’s first week inside Duke: one feed post, two reels and three stories. Each post opens into its caption, production guidance and creative direction.
Want to see a brief for your business?
Meet DukeNo. 4
Before Duke was an app, we did this by hand, every week, for real businesses.
Here is some of that work.
The Work05
Work we made by hand.
Content our team planned and made for real businesses, before Duke. Each project opens into its own case.
All work →
The service came first. Duke is how we package what it taught us.
We did the work by hand.
We saw what worked.
We built Duke to plan that way.
Content Strategy
07Start every plan from a strategy.
Give Duke a business objective and some context in your own words. It builds a Content Strategy with content pillars, objectives, audience behavior goals and content ideas. When you create a plan, you pick the strategy and add what is happening that week.
01You set a business objective and add free-form context.
02Duke builds pillars, objectives, audience goals and content ideas.
03You pick that strategy when you create a plan, and add this week’s context.
08Ways in
Two ways to work with us.
Starting at $750/month
A higher-touch collaboration for a small number of businesses. Selected partners work with our team on their content and help shape how Duke develops.
- A monthly meeting to set direction
- Daily communication with our team
- HustleQ creates the content, you approve it, HustleQ publishes
09FAQ
Questions, answered.
Getting to know Duke
What is HustleQ, and who is Duke?
HustleQ is the marketing brain for small business owners. Its strategist, Duke, tells you what to post, why it will work and why now. Before planning anything, he asks about your month: promotions, launches and goals. Then he plans your week with you, explains every recommendation and tells you when something isn’t worth posting. You didn’t start your business to become a marketer, and with HustleQ you don’t have to.
Who is HustleQ for?
Small business owners, solo founders and service providers who know content matters but don’t have the time, the system or the energy to figure it out every week. That includes salons, food businesses, boutiques, coaches, consultants and early stage startups.
How is HustleQ different from other marketing tools?
Most tools hand you templates or generate content when you ask. Duke makes marketing decisions with you: he listens to what’s going on in your business, uses what’s working in your niche right now and explains every recommendation, including what he’d skip. Duke runs on AI, but the point is the judgment behind each recommendation, which comes from years of running marketing for real small businesses.
Do I need to know marketing to use Duke?
No. There’s no jargon, no blank page and nothing to learn first. You answer a few questions about your business, and Duke turns them into a clear plan. Because he always explains why, you’ll understand your marketing better over time.
How Duke works
How does Duke decide what I should post?
Duke looks at three things: what’s working in your niche right now, what you tell him about your business and your month, and your public Instagram profile. Each recommendation shows which of these it’s based on.
What does a weekly plan include?
Duke plans one week at a time, with 1 to 5 content items based on your goals and how much you can realistically make. Each item comes with its format, its goal, the hook, the caption and what to film. You approve the week before it starts.
Does Duke post for me?
No. Duke plans your content and tells you how to make each post. You publish it. If you’d rather have it done with you, that’s the Founding Partner Program.
Can I change what Duke suggests?
Always. Edit anything, ask for another option or tell Duke why something doesn’t fit. He remembers what you tell him, so every plan fits your business a little better than the last.
Which platforms does Duke work with?
Duke starts with Instagram, with more platforms coming.
What do you do with my Instagram handle and business info?
We use your public profile and your answers only to make Duke’s recommendations fit your business. We only look at public information, and Duke never posts on your behalf.
Access and pricing
When can I use Duke?
Duke opens in groups, starting with the waitlist, and we’ll email you as soon as your group is in. We’re not promising a fixed date because we’d rather open well than open fast. Duke First Access members get in before the Free Waitlist. In the meantime, try a preview of Duke.
What’s the difference between the Free Waitlist and Duke First Access?
The Free Waitlist costs nothing and holds your spot. Duke First Access is an optional, one-time, refundable $20 payment, offered after you join, that moves you ahead of everyone on the Free Waitlist, even people who joined before you. Both get an email when Duke opens. First Access gets you in sooner, but it doesn’t guarantee a specific access date.
Is Duke First Access refundable?
Yes, the $20 is fully refundable. Email contact@hustleqai.com any time before you get access and we’ll refund you, no questions asked.
How much will Duke cost?
Joining the Free Waitlist is free. Everyone on the waitlist hears Duke’s pricing before access opens, so there are no surprises. The $20 First Access payment is separate and doesn’t count toward a subscription.
Done for you
What if I want someone to handle my marketing for me?
That’s the Founding Partner Program, HustleQ’s done-for-you service. For 90 days our team plans and creates your content with you, with weekly check-ins and a dedicated workspace. It’s selective, starts at $750/month and applications are reviewed one by one. It’s also where Duke learned what works. Apply here.
Join10
Tell us about your business.
Join the Free Waitlist, or apply to the Founding Partner Program.